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Concept Development Services

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Marketability Analysis

Can it be a business?

More than 50 percent of startups fail within first 4 years and many others struggle for a much longer period to generate sustained revenues. It is vital for a business to analyze market requirements and survival factors during pre-conception. Building a business requires efforts at many levels, hence its survival is important to justify those efforts. On the other hand, investors require that businesses do due diligence for marketability of their services and products. For us, the outcome of such analysis goes beyond investment worthiness since it can help adjust the business model.

Our deep background in various industries along with our understanding of consumerism, data-driven organizations, and corporate financials gives us the ability to perform a rational marketability analysis of your products. We provide the external perspective to further fine-tune your business model increasing the chances of survival and profitability.